Creating change for good.
I’m going to tell you a little story that helps explain why I haven’t posted in several weeks. On a beautiful, sunny but windy day in July, I was sitting on a beach in Rowena, Oregon, with my laptop working, […]
Read postHahaha, I’m still chuckling. We’re so busted! But beyond the funny fake ad, I think this is a great piece of branding by Coke. You get the payoff at the end: “Share a real moment with Coca-Cola.” A low-budget video that goes viral. Kind of. What can you do that’s even better than this? …
Read postGreat video by Yungsik Hong featuring some fabulous logos from the last century. Makes you wonder what the 21st century will bring …
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July is vacation month for me, and I usually travel to Portland, Oregon for a weeklong getaway. So the following New York Times video really resonated with me. While Portland has many wonderful neighborhoods, the Pearl might be the hippest […]
Read postI love Dove. And that’s exactly what their marketing department wants. Even with this knowledge, I still can’t help myself. To be more specific, I love their “real beauty” campaign. You’ll remember these ladies… This is a great example of repositioning a […]
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Mashable published Google’s list of the most-watched videos posted by nonprofits on YouTube last year. Content so good it goes viral is a cheap/quick way for a nonprofit to fan its flames. What will your story be?
Read post“Here Comes Hannukkah”! The classic Adam Sandler version from the ’90s, for your listening pleasure.
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