The Workshop Workshop: “Facilitation by Design”

This week I attended a workshop on…workshops. A part of AIGA’s Design for Good initiative, “Facilitation by Design” was led by service design superstar Renna Al-Yassini of user experience firm Adaptive Path. With loads of experience under her belt leading diverse groups to successful solutions, Renna led us through her process of how to prepare and execute a productive collaborative session…

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Step 1: The Branding Workshop

Recently, we looked at the 6 key elements of successful brand deployment, which gave an overview of our process for developing brands. The first two elements were “Company Definition” and “Corporate Strategy” — makes sense to start with the basics. But how do we get to know the company so well we can define it? That’s where our Branding Workshop comes in …

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The Importance of Using Professional Photography

Photography and imagery: put them in the budget! Photography should always be included as part of your marketing budget. Many of my clients complain of having to paying for photography, and usually ignore the possibility of doing a photo shoot altogether. Photography is an essential component of your brand building. Don’t be afraid to spend some extra dollars on imagery that makes your enterprise sing…

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