B2B Brands: How to Build Brand Advantage
Brand building is as important to B2B companies as it is to B2C. Here are few reasons why.
Read post5 Reasons Why Nonprofits Should Grow their Brand
A strong brand can help nonprofits achieve all their goals much more efficiently. Here’s my quick take on why nonprofit organizations should grow their brand.
Read post“What Is Branding?” by David Brier
Couldn’t have said it better myself! Enjoy… Visit DBD International for more insights by this Fast Company blogger and brand innovator. Via Design Taxi
Read postInspiration: 10 Great Business Card Ideas
Aren’t you so bored of your 3.5″ x 2″ 4-color business card? Well, let’s push it out of the rectangle! Print doesn’t get much attention in these days of the Interwebs and Facebooks, but there are a few places where […]
Read postOscars® Infographic: The Best Pictures
In celebration of the upcoming Academy Awards on Sunday night, I present to you an infographic of Best Pictures created by PR firm Beutler Ink. What an awesome example of iconography! Can you guess what movie each icon represents? …
Read postFun Friday: Coca-Cola’s “Social Media Guard”
Hahaha, I’m still chuckling. We’re so busted! But beyond the funny fake ad, I think this is a great piece of branding by Coke. You get the payoff at the end: “Share a real moment with Coca-Cola.” A low-budget video that goes viral. Kind of. What can you do that’s even better than this? …
Read postInfographic: 10 Tips for Better Social Media Updates
Some great ideas by Short Stack and The Social Skinny on how to maximize your likes, shares and comments …
Read postStep 1: The Branding Workshop
Recently, we looked at the 6 key elements of successful brand deployment, which gave an overview of our process for developing brands. The first two elements were “Company Definition” and “Corporate Strategy” — makes sense to start with the basics. But how do we get to know the company so well we can define it? That’s where our Branding Workshop comes in …
Read postWork Detail: Jibe’s Talent Acquisition Survey
Recruiting firm Jibe asked us to create an infographic-filled booklet highlighting the findings of their new talent acquisition survey. We came away with a visually-rich overview of the talent recruitment landscape. See the full booklet PDF here »
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Demystifying “Brand”
Some folks have told me that the term “brand” is negative and that it’s a bad idea to sell my creative service with such a label because small business and nonprofits — my two favorite clients — will be averse […]
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