The Workshop Workshop: “Facilitation by Design”

This week I attended a workshop on…workshops. A part of AIGA’s Design for Good initiative, “Facilitation by Design” was led by service design superstar Renna Al-Yassini of user experience firm Adaptive Path. With loads of experience under her belt leading diverse groups to successful solutions, Renna led us through her process of how to prepare and execute a productive collaborative session…

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New Web Work: Stylo Furniture & Design

I was very happy to be asked to revise the portfolio and e-commerce site for my talented woodworker friend Randy Hornman, of Stylo Furniture & Design, as I’ve been a longtime fan. We tried to keep the design clean and elegant — trying to reflect his high standards of craftsmanship. We don’t do too many e-commerce sites, but in this case the client kept it simple, which we like …

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Step 1: The Branding Workshop

Recently, we looked at the 6 key elements of successful brand deployment, which gave an overview of our process for developing brands. The first two elements were “Company Definition” and “Corporate Strategy” — makes sense to start with the basics. But how do we get to know the company so well we can define it? That’s where our Branding Workshop comes in …

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