Creating change for good.
Our new fintech client, LiquidX, Inc., kept us very busy through December and January. Before the holidays hit, we switched to high gear in order to pull together a logo and corporate identity — delivering business cards to the client in two weeks. While this is never our […]
Read postAren’t you so bored of your 3.5″ x 2″ 4-color business card? Well, let’s push it out of the rectangle! Print doesn’t get much attention in these days of the Interwebs and Facebooks, but there are a few places where […]
Read postHere we are at the point where the rubber hits the road in the brand development process. We’ve learned all about your company and described your brand in detail. This is the arty part: creating an identity that reflects all the […]
Read postHahaha, I’m still chuckling. We’re so busted! But beyond the funny fake ad, I think this is a great piece of branding by Coke. You get the payoff at the end: “Share a real moment with Coca-Cola.” A low-budget video that goes viral. Kind of. What can you do that’s even better than this? …
Read post2012 and 2013 brought stripped down logos to the design world. You might recognize this in some of the corporate logo redesigns that have been released recently. But is this a good thing for the world of design? …
Read post“Radiant Orchid” ~ Pantone #18-3224 Why? “It’s a color that encourages us to innovate,” says Leatrice Eiseman, executive director of the Pantone Color Institute which chooses the color each year. “It’s in the purple family… it’s complex, which intrigues people…” […]
Read postWhen this client first contacted me for a web design project, we met up in person soon after. This was the business card he handed me. So I immediately began with my needling questions about their brand and identity. No […]
Read postThe “big brands” we see every day rely heavily on color to establish their identity, but we tend to take it for granted. Have you ever thought about how much you might identify the brand with the color? Designer Paula Rúpolo via Printsome shows us these great examples of big brands swapping colors. So, how does it make you feel?
Read postGreat video by Yungsik Hong featuring some fabulous logos from the last century. Makes you wonder what the 21st century will bring …
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Color can be hard. It’s harder when we think about it too much (which we do, a lot). Instead of judging, how about just enjoy these 10 selections of rich and yummy color fields, courtesy of MentalFloss. Which speak to you and why?
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