Logo Design: The Impact of Color

This fantastic infographic by British Design Experts is a great resource for understanding why we choose the colors we choose for you. It’s really not arbitrary, but an artful balance of brand execution, competitive advantage, and aesthetic appeal. All colors have positive and negative aspects, it’s how well you utilize them that makes the difference …

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Are you Chromophobic?

It is what it sounds like. Chromophobia: the fear of color. While I haven’t been able to find actual testimonials on the Internet from anyone who admits to it, I know it exists. Some of my very clients have it. For most people, chromophobia is less an actual fear of colors than a fear of committing to a color decision, enhanced by uncertainty in how to utilize colors. The palette becomes a challenge and a mystery …

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