B2B Brands: How to Build Brand Advantage
Brand building is as important to B2B companies as it is to B2C. Here are few reasons why.
Read post5 Reasons Why Nonprofits Should Grow their Brand
A strong brand can help nonprofits achieve all their goals much more efficiently. Here’s my quick take on why nonprofit organizations should grow their brand.
Read post“What Is Branding?” by David Brier
Couldn’t have said it better myself! Enjoy… Visit DBD International for more insights by this Fast Company blogger and brand innovator. Via Design Taxi
Read postInspiration: 10 Great Business Card Ideas
Aren’t you so bored of your 3.5″ x 2″ 4-color business card? Well, let’s push it out of the rectangle! Print doesn’t get much attention in these days of the Interwebs and Facebooks, but there are a few places where […]
Read postFun Friday: Coca-Cola’s “Social Media Guard”
Hahaha, I’m still chuckling. We’re so busted! But beyond the funny fake ad, I think this is a great piece of branding by Coke. You get the payoff at the end: “Share a real moment with Coca-Cola.” A low-budget video that goes viral. Kind of. What can you do that’s even better than this? …
Read postEstablishing Brand Authority: 5 Questions to Ask
There was a great article in Brand Strategy Insider recently that looked at how Starbucks retooled their stores several years ago when Howard Schultz took the reins of the company as it’s earnings slowed to a crawl. As a result […]
Read postStep 2: Creating a Brand Frame
So far in our investigation into your brand, we’ve done a Deep Dive into your company — learning about your core business, mission, vision, and culture. This included our R&D process (reviewing your collateral, conducting interviews with key stakeholders, checking […]
Read postNew Work: Alexander Project Services Rebrand + Website
When this client first contacted me for a web design project, we met up in person soon after. This was the business card he handed me. So I immediately began with my needling questions about their brand and identity. No […]
Read postWhat If? Big Brands Swap Colors
The “big brands” we see every day rely heavily on color to establish their identity, but we tend to take it for granted. Have you ever thought about how much you might identify the brand with the color? Designer Paula Rúpolo via Printsome shows us these great examples of big brands swapping colors. So, how does it make you feel?
Read postInfographic: 10 Tips for Better Social Media Updates
Some great ideas by Short Stack and The Social Skinny on how to maximize your likes, shares and comments …
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