The Workshop Workshop: “Facilitation by Design”

This week I attended a workshop on…workshops. A part of AIGA’s Design for Good initiative, “Facilitation by Design” was led by service design superstar Renna Al-Yassini of user experience firm Adaptive Path. With loads of experience under her belt leading diverse groups to successful solutions, Renna led us through her process of how to prepare and execute a productive collaborative session…

Read post

Step 1: The Branding Workshop

Recently, we looked at the 6 key elements of successful brand deployment, which gave an overview of our process for developing brands. The first two elements were “Company Definition” and “Corporate Strategy” — makes sense to start with the basics. But how do we get to know the company so well we can define it? That’s where our Branding Workshop comes in …

Read post

Infographic: How Social Media is Changing the World

The professionals tell you to use social media in your marketing efforts, and you roll your eyes, thinking, “Yeah, I know. But I just hate Twitter!” You’re reluctant, maybe, but have you thought about exactly why it’s so important? Social media is more than just another way to reach out to your potential customer, it’s a fundamental, permanent shift in the way the world is communicating …

Read post