Creating change for good.
Hahaha, I’m still chuckling. We’re so busted! But beyond the funny fake ad, I think this is a great piece of branding by Coke. You get the payoff at the end: “Share a real moment with Coca-Cola.” A low-budget video that goes viral. Kind of. What can you do that’s even better than this? …
Read postThere’s been a lot of chatter in the last week about the new Lean In stock photo collection on Getty Images. Co-curated by Getty Images and LeanIn.org (Facebook exec Sheryl Sandberg’s non-profit), the collection is meant to impart a “powerful depiction […]
Read postFor me, 2013 was kind of a slog. But despite the challenges this year brought, we got to work on some very awesome projects. Here’s what stands out. Wwwordpress! 2013 brought responsive design and some really great WordPress themes that […]
Read postCats and bacon rule the Internet. That’s just how it is today. People search for “cats” on Google over 30,000,000 times per month. Funny cats storm Facebook every hour — cats tend to go viral more than any other animal. […]
Read postWe put all this work into brand building through advertising, websites, emails, and other means. Do people believe our claims? The savvy American consumer of 2013 sees a lot of sales messages, especially now that web and digital advertising is […]
Read postI love Dove. And that’s exactly what their marketing department wants. Even with this knowledge, I still can’t help myself. To be more specific, I love their “real beauty” campaign. You’ll remember these ladies… This is a great example of repositioning a […]
Read postMcDonalds? I haven’t been a customer in years. Sworn off McDs and such competitors ever since I read Fast Food Nation, watched Food, Inc., and stopped eating anything with legs. Despite my personal feelings toward the leading fast food chain, I […]
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