Creating change for good.
Here we are at the point where the rubber hits the road in the brand development process. We’ve learned all about your company and described your brand in detail. This is the arty part: creating an identity that reflects all the […]
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Lots of times, we get sent images that are too small, or “lo-res” (short for low-resolution) to use for print. Here’s a helpful guide to understand the difference between using lo-res and hi-res images. The first step to knowing the […]
Read postSo far in our investigation into your brand, we’ve done a Deep Dive into your company — learning about your core business, mission, vision, and culture. This included our R&D process (reviewing your collateral, conducting interviews with key stakeholders, checking […]
Read post“Radiant Orchid” ~ Pantone #18-3224 Why? “It’s a color that encourages us to innovate,” says Leatrice Eiseman, executive director of the Pantone Color Institute which chooses the color each year. “It’s in the purple family… it’s complex, which intrigues people…” […]
Read postAesthetic designs are perceived as easier to use than less-aesthetic designs I chose this principle as the first post in this new series because it’s the basic answer to the question “Why design?” Design is much more than making something look […]
Read postRecently, we looked at the 6 key elements of successful brand deployment, which gave an overview of our process for developing brands. The first two elements were “Company Definition” and “Corporate Strategy” — makes sense to start with the basics. But how do we get to know the company so well we can define it? That’s where our Branding Workshop comes in …
Read postHow we make brands and websites is not all that mysterious. Here’s a look at the thinking we put into it. To me (Melissa), following our process is critical for getting it “right.” I’ll let you in on a big […]
Read postWe know that a brand is much more than just a logo. There’s a lot of research and thinking that also goes into creating crisp, compelling brands. You may be creating a new brand from scratch, or refining an existing […]
Read postAt this point in the process, 80% of our work is done! We did a Web Design Workshop to determine exactly what the site needs, we organized the information architecture, and designed the page templates. It’s finally time to build the thing! …
Read postWe send you a PDF for your brochure and you look at the loooong mess of letters and numbers that is the file name. Why don’t they just name it ‘Brochure.pdf’? you wonder. There is a method to our madness, I promise. Let’s break it down …
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