There’s been a lot of chatter in the last week about the new Lean In stock photo collection on Getty Images. Co-curated by Getty Images and LeanIn.org (Facebook exec Sheryl Sandberg’s non-profit), the collection is meant to impart a “powerful depiction of women, girls and the people who support them.” Presumably to combat images like this that proliferate weird, dated stereotypes of women.
“The stock imagery around women is embarrassing,” Jessica Bennett, contributing editor at LeanIn.org, said in a press release. “You can’t be what you can’t see, so if women and girls are not seeing images of powerful women and girls who are leaders, then they may not aspire to become that.”
I love this! Stock images get stale so quickly, and almost never appear authentic. I am hoping this is a step in the right direction for the advertising/marketing world, that it will bleed into the depiction of the rest of the world according to stock photography.
Here are some selects that show the diversity of the collection:
PS: If you were interested in knowing what is currently the top downloaded image of “woman” from Getty, it’s this…
On a train. Huh.