In my heart of hearts, I’m a planner. There’s nothing more thrilling than starting a new creative project — not only for the potential that it holds, but also because I get to pull out the calendar and set some milestones and deadlines. As I enter my 10th year in business(!!), I’ve been doing some soul searching and decision-making. In short, 2014 will be full of innovating, letting go, and sticking with priorities. Here’s what our year holds.
Client Work: Identity Design & Brand Building
In September 2004 I started this business in order to offer “integrated branding and full service communication design” to small businesses and non-profit organizations. After doing thousands of various projects for print and web, I’ve decided to cull our offering to primarily brand development and corporate identity design (logos, stationery, corporate brochures, etc.). My goal is to keep it lean and affordable to clients who share our commitment to process and excellence. Check out our logos portfolio that Laura just pulled together.
Yes, there was a delay in the start of the year here (It’s the 17th already? Phew, it’s been crazy-busy so far!), but I’m committed to continuing to develop the content on this blog — sharing ideas and insight about communicating brand and making design work for business. If you know people who might be interested in following along, send them the link to our sign-up form, so they can also receive our monthly DESIGN@WORK digest.
Loose Ends: Let’s Finish that Master’s Degree
In 1999, I went to grad school at Savannah College of Art & Design for Industrial Design. It was a great program, and I loved being there. But due to (partly financial and partly personal) circumstances, I did not finish the graduate degree and that’s always bugged me! So I am applying to a professional MS program at Columbia that’s designed for professionals so I can work while I’m studying. Keep your fingers crossed: the application deadline is March 15.
Well, there. I said it. They say once you say the words, the ideas turn into action. Looks like it will be a busy year, but I’m excited for what the future holds.