How we make brands and websites is not all that mysterious. Here’s a look at the thinking we put into it. To me (Melissa), following our process is critical for getting it “right.” I’ll let you in on a big secret: in the world of art and design — as everywhere else in the big universe — there’s no such thing as one right answer. We put the research, thought, and creativity into solving problems for our clients, taking all the relevant information into consideration to come up with a solid solution. Another agency might use the same process and come up with a completely different but just as solid solution. The point is that the solution is solid — meaning relevant, and that it achieves the goals we’ve set at the beginning of the process. Here’s the route we take, scroll down for more detail.

Process Diagram

1. Research & Development

Here’s where our listening skills come in handy. Through the initial workshop and interviews, we listen to the goals, complaints, dreams and worries of our clients. This is the start of our deep dive into your enterprise. We talk to key people inside and outside your company and learn everything possible. We look at everything you’re currently using to sell your brand. Then we digest all these details and assess how your brand can be improved (or launched). The information is distilled in your Brand Frame—the key document that guides all creative work going forward.

Voila! The foundation has been built. That done, we move on to…

2. Creative

Next we develop the very core of your brand: your identity. During the creative process we put our heads to paper and screen to develop a fresh approach to your business that will get people to take notice.

We present a variety of creative concepts for you. Based on your feedback, one of those will eventually become a website homepage or brochure—a Proof of Concept. Our brand idea (and your new look) come to life here.

Once you’re thrilled with the creative, we get into…

3. Execution

You’ve got a brand. So what now?

Now we start invigorating every point of communication with your new branding: your web site, print collateral, presentations, PSAs, ads, signage, interiors, and more. This toolkit will launch your brand with such momentum you’d need an ABM to stop it. See, your brand’s success lies in the quality of each application of the identity design. That’s why we make sure everything is polished and consistent.

Three steps — simple, right? Contact us to learn how we can help you.

Adapted from How We Work, published on