We know that a brand is much more than just a logo. There’s a lot of research and thinking that also goes into creating crisp, compelling brands. You may be creating a new brand from scratch, or refining an existing one. Or even making a complete overhaul of a tired old brand. Here’s a breakdown of the basics we go back to in order to think through the essential nature of your company or nonprofit. From here we can mine the gems that will speak to the audiences you want to draw in and create a brand that feels real and looks great. (click for bigger)

Deployment of Brand Infographic


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