Clients keep asking what’s all the fuss about social media, and do they really have to be on Twitter? The hard truth is that having a social media presence is becoming as essential as having a website. Just because you do not enjoy watching the tweets fly by doesn’t mean your potential customers have the same attitude. If you have to do it, be smart about it. This fab infographic by Linchpin SEO does a great job at visually calling out the essentials to keep in mind, based on analysis of some of the biggest brands working social media. You don’t need to spend the entire day on Twitter, but here’s how you can make the most of your time there.

Here’s the takeaway:

  • Engagement is 17% higher on the weekends. Perhaps throw a tweet or two out there over your Saturday or Sunday morning coffee.
  • Shorter tweets receive more engagement, so keep it under 100 characters (I know! I thought 160 was pretty tight already too).
  • There’s more interaction during the workday. Makes sense, everyone needs a distraction.
  • Use a hashtag (#), you’ll get twice as much engagement. I guess people like context. But keep it to one or two or you’ll start losing them.
  • 92% of engagement occurs with link clicks, and people are twice as likely to click an image link. So linking to an image = good. Also, people are more likely to retweet a link (very good). Oh, and if you ask them specifically to “retweet”, the retweet rate will be 23 times higher. Add a hashtag or two and you’ll be sailing! So long as your content is relevant and interesting, of course.

Here’s the cheat sheet:

Twitter Cheat Sheet Infographic