The outlook of small business is “cautiously optimistic” according to recent survey by AWebber Communications. While we know firsthand growth feels sluggish and spending is tight, social media offers an inexpensive (FREE!) way to expand marketing outreach for small business and nonprofits. It takes time to cultivate your social media network, yes, but it’s increasingly becoming an integral piece of the marketing puzzle. The Direct Marketing Association also reports that every $1 spent on email marketing yield $40 in revenue.
What does that mean for you? 2013 is the year to become an expert in marketing your business online. When the economy comes back in fuller force, you’ll be ready to go.
Read the complete results of their survey and see what other small businesses are thinking here.